With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and...
Author - Shalon Kerr
The Influencer Marketing Measurement Enigma
Public relations has always been a challenge to measure. However, now that public relations is...
A New Era for Measuring Communications Campaigns
We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020...