As AI continues to evolve, so does the conversation about its role in public relations. But despite...
Author - PRSA Staff
To Prevent Burnout, Value Creativity Over Activity
“Too many PR pros still equate productivity with work,” Katie Neal said. “The behaviors that...
S&T Live Recap: Companies Need Clear AI Policies and...
Many organizations say they have an AI policy, “but then put it on a shelf,” Melissa Flynn...
Member Mondays Recap: Stopping the Scroll With Better Stories
“The best story wins,” said Matthew Segal, founder of ATTN:, a digital media company in Los...
S&T Live Recap: Building Business and Staying Connected as...
“A lot of us went independent because we were pushed off a cliff,” Mila Fairfax said. “I went...
In Memoriam: Rosalee Roberts, APR, Fellow PRSA
Rosalee A. Roberts, APR, Fellow PRSA, a longtime leader dedicated to the ethical practice of public...
Member Mondays Recap: AI Experts Outline Key Insights for PR Pros
On Aug. 11, PRSA’s Member Mondays series turned its focus to one of the most talked-about forces...
S&T Live Recap: After Job Disruption, ‘Own Your Story...
When your career is disrupted by a job loss, “you need to take time to process what happened”...
Member Mondays Recap: For Comm Leaders and Associations, ‘New...
Bennie F. Johnson, CEO of the American Marketing Association, was the guest on July 28 for Member...
News Articles, and Who They Quote, Influence AI-Generated...
For PR professionals, getting a client quoted in the news media used to be an end in itself. Now...