“At its core, a story just has to be about something everybody understands — forgiveness, loss...
Author - PRSA Staff
ICON 2025 Recap: Grace T. Leong, MBA, APR, Fellow PRSA, Receives...
Leong with 2025 PRSA Chair Ray, APR, and Stagwell vice chair, and Allison Worldwide executive...
S&T Live Recap: As AI Revolutionizes PR, Human Skills...
Artificial intelligence is now “everywhere in advertising, marketing and public relations,”...
Comms Leaders Share How to Grow Hispanic Representation in PR...
“It’s important for our clients, for the companies we work with, to make sure we’re authentic...
Member Mondays Recap: How Communicators Can Turn AI Efficiency...
As AI continues to evolve, so does the conversation about its role in public relations. But despite...
To Prevent Burnout, Value Creativity Over Activity
“Too many PR pros still equate productivity with work,” Katie Neal said. “The behaviors that...
S&T Live Recap: Companies Need Clear AI Policies and...
Many organizations say they have an AI policy, “but then put it on a shelf,” Melissa Flynn...
Member Mondays Recap: Stopping the Scroll With Better Stories
“The best story wins,” said Matthew Segal, founder of ATTN:, a digital media company in Los...
S&T Live Recap: Building Business and Staying Connected as...
“A lot of us went independent because we were pushed off a cliff,” Mila Fairfax said. “I went...
In Memoriam: Rosalee Roberts, APR, Fellow PRSA
Rosalee A. Roberts, APR, Fellow PRSA, a longtime leader dedicated to the ethical practice of public...