Author - Michael Smart

PR Training

This Makes Pitch Research Unnecessary

10 years ago

Editor’s Note: Due to the popularity of this session, PRSA is offering it again June 3, 2015...

PR Training

Valentine’s Day Was Last Week. Now What?

11 years ago

Stuck with a story that’s not new? One way to create timeliness is to find a way to tie it in to...

PR Training

How Adding One Word Changed a Snoozer Story to GMA-Worthy

11 years ago

We in PR aren’t like journalists. We don’t always have the luxury of shooting down story ideas...

PR Training

How Charles Ramsey, The NFL Draft And A Presidential Election...

11 years ago

Tying your company into what’s already on the media agenda is a great way to boost the...

PR Training

How Dwight Schrute Helped Me Place a Story in TIME

14 years ago

Media pitching coach Michael Smart shows how to use ruthlessly brief pitches and pop culture angles...