I often get asked by students as well as by my colleagues what I see in store…what’s...
Author - Kirk Hazlett, APR, Fellow PRSA
Public Relations: Communicating from the Heart
It seems appropriate at this time of year to at least acknowledge that those of us who have worked...
Challenges Facing Public Relations in 2013…Demand for...
Editor’s note: This is the 1st in a series of 12 guest posts from industry thought leaders...
The “Year That Was”…PR’s Challenges and Opportunities
Simply put, this past year has been one humdinger from the public relations point of view. The...
Don’t Blame it on Marketing
I read a worrisome (to me) article in The Boston Globe recently about a local healthcare...
Ethics and Internships…Where Does the Responsibility Lie?
Editor’s Note: To commemorate PRSA Ethics Month, PRSAY is running a month-long series of...
The Lure of the ‘Big Name Client’
The past few months have witnessed increased media interest in the motivations of public relations...
Are You Being Served?
I was sitting in the Social Security office this morning girding myself for the uphill swim through...
The Rising Ranks of Earned Media
To paraphrase one of my favorite advertising slogans: “We build our image and credibility the...