Editor’s note: In recognition of PRSA’s Volunteers, we invited members of various...
Author - Gary McCormick, APR, Fellow PRSA
Are We Fault Managers or Value Communicators?
Watching the barrage of news coverage last week that expounded on the personal indiscretions of...
Reflecting on Public Relations’ Role During Tragedy
Though it will take years to heal for the families directly impacted by the events in Tucson, it...
Looking Back to Look Ahead: PRSA State of the Society
I wasn’t planning to write one of those reflective, “We accomplished so much over the...
Merely ‘Image Men’? Hardly
For the lay person reading this week’s Economist article about historical shifts in public...
Examining the FTC’s Revised ‘Green Guides’
Not to state the obvious, but environmental marketing is a booming business. It’s an industry...
Tread Lightly Before Adopting Untested Tactics
Last weekend (Nov. 13, 2010), The New York Times business section published a fascinating column on...
Honoring Veterans: PRSA and the Military
On this Veterans Day, PRSA pays tribute to the men and women of the United States military and...
Reflecting On the ‘Media Spamming Charter’
A recent blog post by Neville Hobson, co-host of the popular industry podcast “For Immediate...
Unethical Product Reviews Have No Place in Public Relations
To commemorate PRSA Ethics Month, PRSAY is offering a monthlong series of posts on important ethics...