Author - Fran Stephenson

PR Training

Successful Measurement Starts With Business Objectives

14 years ago

Start with the business objectives of your organization as a way to look at measurement. This is a...

PR Specialization • PR Training

Getting Employees Into the Social Media Conversation

14 years ago

The new global conversation gives organizations unique opportunities to share a point of view...

PR Training

Top 10 SEO Tips for Public Relations Practitioners

14 years ago

While marketing has been using principles of search engine optimization, predominantly to build...

PR Specialization • PR Training

Analog vs. Digital: Traditional Media Fights to Remain Relevant

14 years ago

What was interesting about this session analyzing analog versus digital media and moderated by...