A complex cluster of stakeholders — portfolio managers, stockbrokers, institutional investors...
Author - Alan Chumley
Measuring Stakeholder Relationships: A Case Study
A large public sector organization operating in a very complex environment with a wide and diverse...
Measurement-by-Tactic vs. Measurement-by-Objective
Four increasingly sophisticated levels of whatever we want to do to an audience or whatever we want...
Measurement Myths, Misconceptions & Misfires
Public relations is a comparatively young, somewhat under (but increasingly) theorized profession...
PRoxy vs. PRoof in Public Relations Measurement
With a few exceptions, measurement in/for/of public relations is really simply about adopting mass...