As we wrap up this year’s #PRin2013 series, here is a recap of what our 12 contributors predicted for the public relations industry in 2013.
Kirk Hazlett, APR, Fellow PRSA, kicked off this year’s #PRin2013 series with a prediction that 2013 would be about accountability. The public relations professional must go beyond merely reaching stakeholder audiences. They must ensure that the message is genuine and any promises made to the public are genuine.
Elise Mitchell, APR, Fellow PRSA, offered up six trends she sees on the horizon this year.