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#PRin2013: A Look Back at the Predictions

Posted by PRSA Staff in February 5th 2013

As we wrap up this year’s #PRin2013 series, here is a recap of what our 12 contributors predicted for the public relations industry in 2013.

Kirk Hazlett, APR, Fellow PRSA, kicked off this year’s #PRin2013 series with a prediction that 2013 would be about accountability. The public relations professional must go beyond merely reaching stakeholder audiences. They must ensure that the message is genuine and any promises made to the public are genuine.

Elise Mitchell, APR, Fellow PRSA, offered up six trends she sees on the horizon this year.

This is a preview of #PRin2013: A Look Back at the Predictions. Read the full post (656 words, estimated 2:37 mins reading time)

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under: #PRin2013, Advocacy, Diversity, Ethics, Guest Posts, Industry Trends
Tags: 2013, 2013 PR Trends, Accountability, Advocacy, communications, measurement, Mentor, PR Trends, Value of PR

Measurement, Management and the Media Consultant: PR Predictions for 2013

Posted by Shonali Burke in January 31st 2013

Editor’s note: This is the 12th in a series of 12 guest posts from industry thought leaders predicting key trends that will impact the public relations industry in 2013. Hosted under the hashtag #PRin2013, the series began Jan. 7, 2013, with a compilation post previewing some of the predictions.

You know how the end of the year typically brings about a slew of “what’s next” and “10 things to look forward to…” type of posts? I’ve never written one of those, since I’ve always felt I’m incredibly bad at making predictions.

This is a preview of Measurement, Management and the Media Consultant: PR Predictions for 2013. Read the full post (924 words, estimated 3:42 mins reading time)

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5 Comments

under: #PRin2013, Guest Posts, Industry Trends, Measurement
Tags: 2013, 2013 PR Trends, Community Management, measurement, PR Trends, Value of PR

The changing role of mentorship

Posted by Sean Kelly in January 30th 2013

Editor’s note: This is the 11th in a series of 12 guest posts from industry thought leaders predicting key trends that will impact the public relations industry in 2013. Hosted under the hashtag #PRin2013, the series began Jan. 7, 2013, with a compilation post previewing some of the predictions.

This is a preview of The changing role of mentorship. Read the full post (771 words, estimated 3:05 mins reading time)

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under: #PRin2013, Guest Posts, Industry Trends
Tags: 2013 PR Trends, Mentor, mentoring, PR, PR Trends, Value of PR

Connecting the Dots with Content

Posted by Philip Tate in January 29th 2013

Editor’s note: This is the 10th in a series of 12 guest posts from industry thought leaders predicting key trends that will impact the public relations industry in 2013. Hosted under the hashtag #PRin2013, the series began Jan. 7, 2013, with a compilation post previewing some of the predictions.

Last year in her #PRin2012 blog post predicting key trends for the public relations industry, MaryLee Sachs predicted that convergence would continue as “organizations’ brands and reputations merge. . . making the most of a blended approach to marketing and public relations.” Of course, she was right.

This is a preview of Connecting the Dots with Content. Read the full post (1178 words, estimated 4:43 mins reading time)

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2 Comments

under: #PRin2013, Guest Posts, Industry Trends
Tags: 2013, 2013 PR Trends, content, Content Strategy, PR Trends, Value of PR

Reality Check: Mobile

Posted by Janet Tyler in January 28th 2013

Editor’s note: This is the 9th in a series of 12 guest posts from industry thought leaders predicting key trends that will impact the public relations industry in 2013. Hosted under the hashtag #PRin2013, the series began Jan. 7, 2013, with a compilation post previewing some of the predictions.

The momentum of mobile is dazzling and inevitable, but we’ll be in danger of making the same mistakes we made with social media if we fail to understand the nature of mobile’s expanding role on the marketing stage.

This is a preview of Reality Check: Mobile. Read the full post (1160 words, estimated 4:38 mins reading time)

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under: #PRin2013, Guest Posts, Industry Trends
Tags: 2013, 2013 PR Trends, mobile, PR Trends, Value of PR

« Older Entries

Search Result For " prin2013 "

#PRin2013: A Look Back at the Predictions

Measurement, Management and the Media Consultant: PR Predictions for 2013

The changing role of mentorship

Connecting the Dots with Content

Reality Check: Mobile

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