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#PRin2013: A Look Back at the Predictions

Posted by PRSA Staff in February 5th 2013

As we wrap up this year’s #PRin2013 series, here is a recap of what our 12 contributors predicted for the public relations industry in 2013.

Kirk Hazlett, APR, Fellow PRSA, kicked off this year’s #PRin2013 series with a prediction that 2013 would be about accountability. The public relations professional must go beyond merely reaching stakeholder audiences. They must ensure that the message is genuine and any promises made to the public are genuine.

Elise Mitchell, APR, Fellow PRSA, offered up six trends she sees on the horizon this year.

This is a preview of #PRin2013: A Look Back at the Predictions. Read the full post (656 words, estimated 2:37 mins reading time)

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under: #PRin2013, Advocacy, Diversity, Ethics, Guest Posts, Industry Trends
Tags: 2013, 2013 PR Trends, Accountability, Advocacy, communications, measurement, Mentor, PR Trends, Value of PR

#PRin2013: PR to give organizations a new legitimacy

Posted by Daniel Tisch in January 23rd 2013

Editor’s note: This is the 7th in a series of 12 guest posts from industry thought leaders predicting key trends that will impact the public relations industry in 2013. Hosted under the hashtag #PRin2013, the series began Jan. 7, 2013, with a compilation post previewing some of the predictions.

A gradual change in PR’s mandate, tone & role — from control to influence

A new year always begins with prognostications — and many forecasters agree that this is an age in which public relations can lead like never before. The reason: As communication power shifts from organizations to audiences, PR is essential not just to reputation, but to an organization’s very legitimacy.

This is a preview of #PRin2013: PR to give organizations a new legitimacy. Read the full post (751 words, estimated 3:00 mins reading time)

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under: #PRin2013, Advocacy, Guest Posts, Industry Trends
Tags: 2013, 2013 PR Trends, Advocacy, measurement, PR Trends, Reporting, Value of PR

#PRin2013: Top Trends to Look for in Public Relations During 2013

Posted by PRSA Staff in January 7th 2013

2013 is the first year since 1987 with four unique digits, but will it be as unique as its numerical configuration? With that question in mind, we once again bring you our annual PR industry prognostications.

This year we feature contributions from 12 creative thinkers who represent various facets of the PR industry. We asked for their insights into the trends they believe will fundamentally change the PR industry in 2013.

Below is a compilation of the thoughts of our first five contributors. Their full blog posts, and those of the remaining eight contributors, will appear throughout the month of January.

This is a preview of #PRin2013: Top Trends to Look for in Public Relations During 2013. Read the full post (544 words, estimated 2:11 mins reading time)

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under: #PRin2013, Advocacy, Ethics, Industry Trends, Measurement, Pulse of the Profession, Social Media
Tags: 2013, 2013 PR Trends, measurement, Media, mobile, PR Trends, storytelling, Technology, Value of PR

#PRin2014: Top Trends That Will Impact the Industry in 2014

Posted by Laurent Lawrence in January 8th 2014

2013 was a rough year for some public relations practitioners as the curse of the “unlucky number 13” caused its share of unfortunate PR mishaps. Between social media mistakes that ruined some careers, mishandled celebrity crises, declining trust in the government and a crack smoking mayor, there have been plenty of public relations pundits offering advice of all sorts. We’ve learned from the past, but it’s time to take a look forward as we bring you our annual PR industry prognostications.

This is a preview of #PRin2014: Top Trends That Will Impact the Industry in 2014. Read the full post (1006 words, estimated 4:01 mins reading time)

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Measurement, Management and the Media Consultant: PR Predictions for 2013

Posted by Shonali Burke in January 31st 2013

Editor’s note: This is the 12th in a series of 12 guest posts from industry thought leaders predicting key trends that will impact the public relations industry in 2013. Hosted under the hashtag #PRin2013, the series began Jan. 7, 2013, with a compilation post previewing some of the predictions.

You know how the end of the year typically brings about a slew of “what’s next” and “10 things to look forward to…” type of posts? I’ve never written one of those, since I’ve always felt I’m incredibly bad at making predictions.

This is a preview of Measurement, Management and the Media Consultant: PR Predictions for 2013. Read the full post (924 words, estimated 3:42 mins reading time)

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under: #PRin2013, Guest Posts, Industry Trends, Measurement
Tags: 2013, 2013 PR Trends, Community Management, measurement, PR Trends, Value of PR

« Older Entries

Search Result For " prin2013 "

#PRin2013: A Look Back at the Predictions

#PRin2013: PR to give organizations a new legitimacy

#PRin2013: Top Trends to Look for in Public Relations During 2013

#PRin2014: Top Trends That Will Impact the Industry in 2014

Measurement, Management and the Media Consultant: PR Predictions for 2013

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