The most-read PRsay posts of 2025 tell a clear story about what communicators are wrestling with — and where they’re leaning in.
Readers gravitated to practical writing advice (from email subject lines to career-proofing content skills), AI’s growing influence on search, careers and daily workflows, and a renewed focus on authenticity and human judgment, whether that’s finding the emotional core of a story, knowing when to speak out as a brand or navigating rebrands in a skeptical marketplace.
Taken together, these posts reflect a profession balancing speed and strategy, technology and trust. Communicators want tools they can use immediately — but they’re equally hungry for guidance on how to stay relevant, credible, and human as AI reshapes how messages are created, discovered, and judged.
Here are the most-viewed posts of 2025:
• 9 Ways to Get People to Open Your Emails (July 7)
• LLMs Just Made PR the New Power Player in Search (June 18)
• ICON 2025 Recap: Lauren Graham on Finding the Heart of Every Story (Oct. 28)
• The Return to the Statement Era: Knowing When to Speak Out (Jan. 29)
• PRSA Unveils AI Prompting Guide as Experts Share Strategies You Can Use Today (Nov. 11)
• How to Thrive as a Writer in the Age of AI (Oct. 6)
• 7 Top Writing Tips for 2025 (Jan. 13)
• Brand Authenticity and Other Emerging Trends Impacting Public Relations in 2025 (Jan. 3)
• Rebrand Boomerang: What Public Relations Pros Can Learn From Cracker Barrel (Sept. 2)
• 10 Emerging Career Paths in an AI-Influenced Landscape (Oct. 22)
Illustration credit: forestgraphic
