Conversations around diversity, equity and inclusion (DEI) have grown more polarized in recent years, leaving many unsure of how to move forward.
For communicators, this is not a time to step back — it’s a moment to clarify that DEI is not about giving advantage, but about removing barriers so that everyone has a fair chance to contribute and succeed. People may be steadfast in their support, they may embrace the goals of DEI, or they may be unable to participate in DEI initiatives for reasons of belief, law or something else.
Today, I believe our freedom of speech and freedom of choice are at risk. For some, that risk may put them in a situation where they are going against what they know to be right. America was founded on the belief that all people are created equal, and our struggles throughout the years were attempts to ensure that people matter.
As the recent PRWeek article points out, we have a tremendous opportunity to guide where the conversation goes next. I also appreciated Angela Harris’s thoughtful LinkedIn post, which emphasized the same truth: DEI isn’t a “gift,” it’s about fairness, access and opportunity.
What DEI really means
- Fair opportunity for all: DEI ensures that everyone, regardless of background or identity, has a fair chance to compete and contribute.
- Removing barriers: It’s about opening doors that have historically been closed, not handing out advantages.
- Strengthening organizations: By bringing in diverse voices and perspectives, DEI helps organizations innovate, adapt and thrive.
- Fostering belonging: True inclusion means creating environments where people feel respected, valued and able to bring their whole selves to the work.
As communicators, we can help shift the DEI conversation toward clarity and purpose — emphasizing fairness, opportunity and the idea that people matter. I urge you to use your voice and your choice to remove barriers, foster belonging, and ensure that integrity and inclusion remain at the core of our profession.
Remember: People matter.
DEI resources
Michael A. Brown Sr., Ph.D., is a career public relations professional and author of more than 10 books. He is the communications lead for a Department of Energy office in Washington, D.C. This Air Force retiree has been selected for a second term on the PRSA Board of Directors and has over 40 years of combined military and civilian experience.
Illustration credit: piscine26
