It’s 2020, and that means it’s time for New Year’s resolutions! While the general...
Author - Lisa Arledge Powell
What Peak Movie and TV Season Can Teach You About Public...
Are you a sucker for a good holiday movie? Does Netflix always seem to know exactly when you need a...
A Holiday Guide to Gear That Can Improve Your Creative Content
Thanks to tech advancements, it doesn’t take millions of dollars to produce quality content —...
Taking PR Inspiration From the Launch of Disney+
The streaming wars have hit their peak. On Nov. 12, Disney+ officially launched with more than...
What Content Teams Can Learn From ‘Saturday Night...
From “Wayne’s World” to The Lonely Island, “Saturday Night Live” has been writing...
From ‘Selena’ to the Super Bowl: How Jennifer Lopez...
You just can’t pin down Jennifer Lopez. At 50, the iconic superstar is as relevant as ever...
PR Inspiration From the #ChickenWars: How the New Popeyes...
Did you stand in line for the release? Which version did you like? Did you get one before they sold...
Creating a Video Storytelling Strategy That Gets Results
It’s not always easy for PR pros to reach their target audience in the highly competitive...
Fantasy Draft: Selecting Your Ideal Content Team
It’s that time of year. Football season is upon us, which means tailgating, rivalries and, of...
Wildest Dreams? Far From: Why Taylor Swift Is a PR Role Model
No matter what she’s doing, Taylor Swift turns heads. This week, the...