This past May, Raina Lazarova, Muck Rack’s vice president of global insights, was reelected chair...
Author - John Elsasser
Why Earned Media Matters More in the Age of AI
On the second Monday of every month, PRSA offers “AI Pulse,” a briefing hosted by Ray Day, APR...
ICON 2026 Preview: Gaby Natale on Finding Your Pioneer Spirit
As communicators navigate rapid technological changes, shifting audience expectations and...
Beyond the Playbook: Building True Crisis Readiness
Register by May 6, and save $100 on this PRSA certificate program. In PRSA’s upcoming...
SHRM’s Tina Beaty on Navigating Change, Connection and the...
Register now for ICON 2026 in Orlando, Fla., from Oct.18-20. Register by Dec. 31 and save. As...
Clawing Back: How Red Lobster Became the Brand of the Season
From viral TikToks to seafood boil flavor drops and a buzzy new CEO, Red Lobster has become one of...
Safeguarding Trust: PRSA Webinar Addresses Ethics in a...
In today’s “post-truth” environment — where misinformation spreads at lightning speed and...
ICON 2024 Q&A: ABC’s Gio Benitez on What He Needs From PR...
Before his keynote address at PRSA’s ICON 2024 on Oct. 15 in Anaheim, Calif., Gio Benitez...
PRSA ICON 2024 Q&A: Lauren Berger on Marketing Yourself as...
Lauren Berger is the CEO and founder of both CareerQueen.com and InternQueen.com, reaching nearly...
ICON 2024 Q&A: Insights on Influencers With Nicole...
Are you curious about how brands connect with influencers and build relationships that drive real...