According to San Diego Zoo Marketing Director Debra Erickson, the inspiration for San Diego Zoo...
Author - Dean Essner
Conference Recap: Vicente Fox on a Lifetime of Self-Determination
Vicente Fox’s path to becoming president of Mexico started in an unlikely place:...
Conference Recap: Bob Woodward on the Communicator’s Moral...
As Bob Woodward watched Richard Nixon’s presidential resignation speech in the aftermath of...
What It Means That Starbucks Brought Back Its Pumpkin Spice...
Though autumn officially starts on Sept. 23, Starbucks rolled out its pumpkin spice latte this year...
International Conference Preview: Frank X. Shaw Talks Diversity...
As corporate vice president of communications at Microsoft, Frank X. Shaw oversees the narrative...
Why Gen Zers Prefer Fortnite as a Social Platform to Facebook...
Fortnite may be known best as a multiplayer video game, but for many of its younger users, it...
How Executives From Lyft, Postmates and Microsoft See the Future...
A recurring discussion at the annual Smart Cities New York conference was how tech innovations...
Communicators Feel Pressed to Measure the Impact of Their Work...
A key focus for many PR professionals in 2019 is figuring out a way to accurately quantify...
The Savvy Marketing Behind Billie Eilish, Lil Nas X and...
Scoring a hit album or song in the digital era takes more than endless replay on a major radio...
Annual USC Annenberg Study Finds Communicators Skeptical About...
According to USC Annenberg’s 2019 Global Communication Report, PR practitioners see pros...