Juneteenth (June 19) is more than a moment of reflection. It is a celebration of resilience, creativity, leadership, culture and community.
As communicators, storytellers and leaders, Juneteenth also challenges us to think critically about the narratives we shape, the voices we amplify and the responsibility we carry to build a more informed, inclusive and connected profession.
The PRSA Black Voices Affinity Group created this 2026 Juneteenth Guide as a resource for communications professionals, organizations, students, agencies, brands and allies looking to engage with greater intentionality throughout the month of June and beyond.
Inside this guide, you will find cultural experiences, leadership resources, communications insights, books, films, Black-owned businesses, wellness recommendations and ways to celebrate Juneteenth with authenticity and impact.
We hope this guide inspires conversation, education, celebration and continued action across our industry and communities.
Why Juneteenth Matters in 2026
In 2026, Juneteenth continues to hold profound significance as conversations around equity, representation, belonging and cultural identity evolve across workplaces, communities and media landscapes nationwide.
As organizations navigate increasingly complex cultural conversations, Juneteenth remains an opportunity to honor Black history while also investing in the future of Black leadership, creativity and innovation.
For communicators specifically, this moment serves as a reminder that storytelling shapes perception, trust and community connection.
Featured 2026 Cultural Moment
One of the most anticipated cultural openings of 2026 will take place during Juneteenth weekend with the official opening of the Obama Presidential Center on Chicago’s South Side.
The center represents a historic investment in civic engagement, leadership, education and storytelling. Visitors can expect immersive exhibits, community spaces, cultural programming and experiences centered on the legacy of President Barack Obama and First Lady Michelle Obama.
For PRSA members and communications professionals, the opening also reflects the power of narrative, leadership and representation in shaping generations to come.
Ways to Celebrate Juneteenth in 2026
- Support Black-Owned Businesses: Consider supporting Black-owned restaurants, bookstores, coffee shops, fashion labels, beauty brands and wellness companies within your local community.
- Visit Museums and Cultural Institutions: Explore Black history museums, galleries, cultural centers and traveling exhibits throughout June.
- Attend Local Juneteenth Festivals: Many cities across the United States host Juneteenth parades, concerts, panels, markets and community celebrations.
- Support Black Creators and Media: Subscribe to Black-owned publications, follow Black journalists and content creators, and intentionally amplify diverse voices across your platforms.
- Volunteer or Donate: Support nonprofits and grassroots organizations focused on education, youth leadership, social justice, health equity and economic empowerment.
Communications in Action
- Lead With Education: Ground communications in historical context and meaningful storytelling.
- Avoid Performative Messaging: Audiences can quickly identify messaging that lacks sincerity, investment or long-term commitment.
- Center Community Voices: Engage employees, creators, historians, community leaders and cultural experts in planning and storytelling efforts.
- Support Year-Round Efforts: Representation and inclusion should not begin and end during heritage months.
- Invest Beyond Social Media: Consider mentorship programs, scholarships, partnerships, creator investments, supplier diversity efforts and employee engagement initiatives.
- Internal Communications Considerations: Encourage employee dialogue and learning opportunities, and provide educational resources and programming.
Books to Read
- The Message by Ta-Nehisi Coates
- Rest Is Resistance by Tricia Hersey
- Black Cake by Charmaine Wilkerson
- Year of Yes by Shonda Rhimes
- The 1619 Project by Nikole Hannah Jones
- Begin Again by Eddie S. Glaude Jr.
Content to Inspire
- Summer of Soul
- King Richard
- Judas and the Black Messiah
- High on the Hog
- Stamped From the Beginning
- Black Barbie
- Rustin
Featured Organizations and Resources
- NAACP
- National Urban League
- The Obama Foundation
- The National Museum of African American History and Culture
Wellness and Community
Black joy is an essential part of the Juneteenth experience.
This month can also be a time to prioritize restoration, healing, creativity and connection.
Consider:
- Attending wellness retreats or community walks
- Supporting Black therapists and wellness practitioners
- Hosting intentional dinners and conversations
- Taking time for rest and reflection
- Creating space for joy, music, art and celebration
Social Media Conversation Starters
- What does Juneteenth mean to you?
- Which Black leaders and storytellers inspire you most?
- How can organizations move from statements to sustained action?
- What stories should communicators be telling right now?
Closing Reflections
The PRSA Black Voices Affinity Group was created to foster connection, mentorship, professional development and community among Black communications professionals and allies across the industry.
Juneteenth reminds us that progress is built through courage, community and continued commitment. As communicators, we each play a role in shaping conversations that inform, inspire and move people forward.
We encourage all PRSA members to continue supporting and investing in the communities and voices that help shape our profession every day.
Happy Juneteenth!
Illustration: Olga Tsikarishvili
