The 17 public relations industry leaders who comprise PRSA’s Board of Directors have always been important conduits between PRSA national and our Chapter, Section, and District leaders and rank-and-file members.
Given the important strategic initiatives currently underway—including the Bylaws Rewrite, Chapter Survey, and Web site redesign—we’ll be relying even more heavily on our Board Members in the months ahead to engage our members in a two-way exchange of information and ideas.
The Board of Directors will be reaching out to PRSA leaders and members on this blog, on our Leaderserve, Chapter/District Council, Section Council, and Delegates eGroups, as well as through Social media such as Twitter, LinkedIn and Facebook. More importantly, the Board will be conducting a series of regularly scheduled teleconferences and in-person meetings with every individual Chapter, Section, and District leader across the country.
Historically, this type of direct outreach has been well received by PRSA leaders. It keeps our leaders informed of important changes taking place, while also reminding them of available PRSA resources, such as the Chapter and District Leader Resource Web page, which contains Chapter Best Practices, Chapter Handbooks, a Chapter Resources Quick Guide, Membership Promotions Calendar, and other useful information; a Chapter Alert eNewsletter, and a Speakers Bureau. It also provides an opportunity to hear—firsthand—what our leaders want and need to make their Chapters, Districts, and Sections more relevant and helpful to our members.
In my many years of Board service, I’ve had the privilege of meeting thousands of members at Chapter, District, and Section meetings and events, and I look forward to meeting thousands more as part of our 2009 outreach efforts. Planning for these visits is already well underway, and I will work closely with local PRSA leaders to promote my visits to members and other interested industry professionals in their areas.
If you haven’t yet requested that a Board Member visit one of your meetings, please contact Candice Bellittera for details.
I’m also looking forward to June 5 and 6, when PRSA leaders from across the Society will gather in New York for our annual Leadership Rally. Sponsored by PRSA national, this event is open to Chapter, Section, and District President-Elects and/or their designees. It’s always been a highlight of the year for me: a time to meet new people, visit with old friends, and collectively think about the future of our organization.
I feel confident in saying that the current Board of Directors is more connected than ever to PRSA members. Still, we’ll continue to look for new ways to enhance the dialogue, and encourage you to do the same. Communication, as well all know, goes both ways.
Michael Cherenson is PRSA’s 2009 Chair and CEO.