Tag - measurement

Inside the Profession • PR Specialization • PR Training

Quality Research and Evaluation Matters: Q/A with Mark...

PR Training

Moving Toward Social Media Measurement Standards: Key...

PR Training

After AVEs: Valid Public Relations Measures

PR Training

Advertising Value Equivalency (AVE): What PR...

Inside the Profession • Thought Leadership

Measurement as a Path to Credibility for PR

Advocacy • Thought Leadership

Business Knowledge Key to Enhancing PR...

Advocacy • Inside the Profession

Friday Five: Google+ Alters the Social Media Value...

Advocacy • Inside the Profession • Thought Leadership

#PRin2012: Talent Acquisition Goes Social

Advocacy • Inside the Profession • Thought Leadership

#PRin2012: Brand Journalism Brings New Ethical Perils

Advocacy • Inside the Profession • Thought Leadership

#PRin2012: Consumerization of IT Changes PR from the...