Lately, I’ve run across a few articles — and more than a few social media buffs —...
Author - Susan Walton, APR, Fellow PRSA
Kicking the AVE Habit: Where We Go from Here
The recent announcement by Ogilvy PR that it is abandoning the use of Advertising Value Equivalents...
24/7 CSR: Employees Are Always Brand Ambassadors
Some years ago, I was traveling several hundred miles away from home on company business. At the...
More PR Students, Not Enough Faculties: Learn How to Translate...
As practitioners, we must understand that, while our experiences are valued and welcomed, effective...