For PR professionals, getting a client quoted in the news media used to be an end in itself. Now...
Author - PRSA Staff
Local Journalism Collapse Deeper Than Previously Known, Study...
Less than 25 years ago, the United States had approximately 40 journalists per 100,000 residents...
Member Mondays Recap: Insights on Where Travel Is Heading
Despite the surge of ominous headlines about tariffs and the economy earlier this year, the travel...
S&T Live Recap: The Role of the Communicator in an Era of...
“Influence is no longer just human-led,” Michael Cherenson, APR, Fellow PRSA, said. As he and...
Member Mondays Recap: As Trust Declines, Price Becomes a Measure...
As consumers spend less and mistrust companies more, “Pricing is corporate reputation right...
Leading With Purpose: Black Men Share Their Paths to PR...
There are many African Americans “who don’t even know that PR and communications jobs exist...
Bluesky Attracts More News Influencers, Though Many Still Use X...
Bluesky, an emerging social media platform, has seen an influx of news influencers — particularly...
S&T Live Recap: Inside the Best of Silver Anvil Campaign...
Across the country, an estimated 40 million tons of wasted food winds up in landfills every year...
Cutting Through the Noise: Takeaways for Today’s Communicators
Let’s be honest — grabbing attention these days feels like shouting in a crowded room. With AI...
Member Mondays Recap: How Word Choice Shapes Positive...
Besides having political animosities, “Americans are angry at big business,” Michael Maslansky...