Editor’s Note: The following communication from PRSA Chair and CEO Rosanna M. Fiske, APR, was...
Author - Keith Trivitt
Smear Campaigns Have No Place in PR
By now, most know of the big ethical flap that PR firm Burson-Marsteller found itself in after it...
The Internship Experience: The Art of Juggling (Responsibilities)
As part of PRSA’s unveiling of industry guidelines for the ethical use of interns, we asked...
The Internship Experience: Learning ROI & Value of Failing
As part of PRSA’s unveiling of industry guidelines for the ethical use of interns, we asked...
11 Public Relations Trends for 2011
With 2010 nearly in the rear-view mirror, and thoughts moving ahead to a (hopefully) bright and...
Leadership Assembly Focuses on Future, Strategic Value of Public...
Delegates to PRSA’s 60th Assembly, and the inaugural PRSA Leadership Assembly, turned...