Michael Cherenson, APR, and president-elect of the Public Relations Society of America spoke to me...
Author - Kami Watson Huyse
GM Vice Chairman Bob Lutz on the Importance of Communication
During the PRSA 2008 International Conference, Bob Lutz, Chairman of GM took some time out to talk...
Catching the Tailwind: Charting A Course to Global PR Success
Helen Wagner, manager of public relations for 3M, in Minnesota, talks about how 3M executes...
Sticky Messaging for the Media
Putting together a message about your company, idea, product or brand that rises above the clutter...
Craig Newmark Interview Talks Shop
We had an opportunity to interview Craig Newmark and get some insight about how Craigslist works...
Breakout: Building Trust During a Media Maelstrom
It turns out that at the very moment we were attending this session, thousands...
Video: Connecting With Nexters Part II
Diane Gaysesk Ph.D., associate dean at Ithica College and founder of Gayesky...
Breakout: Social and Cause Marketing: Creating Value, Building...
Cause marketing is hot, but it certainly isn’t new. As early as 1891, Rockefeller hired...
Breakout: New Media, New Metrics: How to Service in the New...
I have always found Katie Delahaye Paine, CEO, KDPaine & Partners, to be a font of...
Breakout: Public Relations & Social Media: Not Rocket...
Phil Gomes, vice president of me2revolution group, Edelman recommends a four-part process...