Connect with Geno Church at the PRSA Connect 12 Conference, Sept. 10–11, in New York, where he...
Author - Geno Church
Bringing SEXY Back to Offline Word of Mouth
During my session, I’ll help you refocus your public relations efforts and evaluate the power of...
Thinking About Sustainable WOM — Revisited!
To think sustainable, I think you have to start with a point of view, a goal that is not related to...
Sustainability Cycles Create Sustainable Word-of-Mouth Movements
Geno Church, chief inspiration officer, Brains on Fire, discusses the sustainablity process BOF...
Is Client Relations the New Media Relations?
Media Relations 101 teaches you the basics of interacting with journalists. You provide media...