The holiday season is upon us, and brands are pulling out all the stops to come up with creative...
Author - Faith Goumas
Friday Five: With Media, it’s In With the Old (And the New Too)
As the media landscape continuously evolves with the introduction of new technologies and new forms...
Friday Five: Social Media Failures and Successes
Social media is becoming a staple communication tool for brands. When it’s used correctly...
Friday Five: Communicating During a Crisis- New Strategies to...
Public relations professionals are often on the communication front line during a crisis, which may...
Friday Five: Looking back at the 2013 PRSA International...
The Public Relations Society of America held its annual International Conference from Oct. 26-29 in...
Friday Five: Social Media Movers and Shakers
Even though social media has become an everyday tool for public relations professionals, it takes...
Friday Five: Understand your Brand
When people think of branding, they often think of logo design; however, brands are much more...
Friday Five: Getting the most out of SEO – Introducing...
With the launch of its new Hummingbird search algorithm, Google is continuing its quest to deliver...
Friday Five: The Art of Creative Social Media
As social media becomes an increasingly important communication vehicle, public relations...