Increase the value of your work to clients or your organization with measurement principles from...
Author - David Rockland
Setting Standards: Measurement Qualifications for PR Pros
AMEC’s European Summit introduced a glossary of social media measurement terms and a proposed...
Making an Impact in the World of Public Relations ROI Measurement
Rockland describes how public relations ROI and communications successes were measured through...
Moving Toward Social Media Measurement Standards: Key Metrics to...
At the Asia-Pacific Summit on PR Measurement, an initial set of social media measurement...
After AVEs: Valid Public Relations Measures
Advertising Value Equivalency (AVE) was popular because it was a simple and cheap public relations...
Advertising Value Equivalency (AVE): What PR Practitioners Need...
"This Advertising Value Equivalency (AVE) thing won’t go away," she replied. "A client is...
Four Public Relations Measurement Tips To Ensure A Satisfied...
Doc Rock offers four tips for how you can ensure a satisfied client or boss when it comes to public...
Analyzing the PRSA 2011 Membership Satisfaction Survey
PRSA’s release of the results of the 2011 Membership Satisfaction Study has generated some...
Measuring PR: Beyond the Barcelona Principles
If you’ve been following the measurement world within the PR industry over the last year or...
If You Can’t Measure It, It Doesn’t Count
Just a few decades ago, most workers made “something.” The economy was defined by...