How can you move people to act? In “Influence: Science & Practice,” Robert Cialdini shared...
Author - Ann Wylie
Social Media Writing: Pass the ‘Who Cares?’ Test
Twitter has been called “The Seinfeld of the Internet — a site about nothing.” But it has...
Master the Art of the Storyteller
Get and keep reader attention. It’s no secret that our audiences suffer from information...
Make Your Copy More Creative
Creative elements grab attention, communicate more clearly and enhance credibility. They paint...
Pass the Skim Test
Make Sure Your Web Visitors Get Your Main Ideas — Without Reading the Text Online, readers...
Craft Snappy Sound Bites: List, Rhyme and Twist
A good sound bite can help you support your points, give your story a human voice, change the pace...
Full Time to Freelance: How to Thrive as the Owner of Your Own...
When I started my business on a Friday the 13th nearly 15 years ago, I spent the first weekend...
The Shark Is Down: Most Approval Processes Just Don’t Work...
When my sister, Lynn Wylie, met Richard Dreyfus on a cruise recently, she asked the...
Headline How-To’s: Three Tips for Propelling Readers Into Your...
The headline is one of the first things a reader sees in your press releases, pitches and other...
How to Make Your Copy More Readable: Make Sentences Shorter
The longer your sentences, the less your readers will understand, according to research by the...