Want more tips for reaching readers on mobile devices? Join PRSA and Ann Wylie at Reach Readers...
Author - Ann Wylie
How to Call Out to the Reader in a Headline
Readers look at only the first two or three words of the headline when scanning lists. That...
On the A-List: 10 Tips for Creating Winning Listicles
Readers can’t resist a list. Lists “are to the web reader’s eye what Brad Pitt is to the...
A Break for a Breakthrough: Why Incubation Is Key to the...
Novelist Agatha Christie believed that the best time to write was while washing the dishes. Author...
How Long Should Your E-Newsletter Be?
The No.1 advice e-newsletter subscribers have for e-zine senders? Keep it short. According...
A Quick Guide to Writing Enticing ‘Benefits...
Which of these headlines is most likely to spur you to sign up for a webinar? One reads “New...
The Key to Captivating a Reader? Short Sentences.
If you’re a writer looking to capture and maintain a reader’s attention, then it’s important...
The Science Behind Why Wordplay Is an Effective Communications...
During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class, a...
3 Tips for Building the Perfect Story Template
“Narrative is basically a sequence of events. Something happens, then something else, then...
Don’t Let Your Headline Get Cut Off
“Not everyone wants to play the game, ‘What’s the last word in the headline?'”...