Corporate Activism Brings Benefits and Pitfalls, Report Finds

Share this!Ongoing political conflict and the prolonged coronavirus pandemic have created new challenges for the PR profession, says a March report from USC’s Annenberg Center for Public Relations. For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Amid deep social and political divisions, can PR professionals, who are often tasked … Continue reading Corporate Activism Brings Benefits and Pitfalls, Report Finds