PR Training

Pre-Conference Seminar: Building Integrated Social Media Campaigns

  1. Listen (Research)
  2. Participate (Planning)
  3. Contribute (Implement)
View SlideShare presentation or Upload your own. (tags: pr media)

Key take-aways from session:

  • When building social media strategies, understand the online dynamic is not about you, but the experience.
  • Set ting relational objectives around interest, attitudes and actions is key to a successful campaign.
  • Part of dealing with an online community is understanding crisis communications.
  • Policy in an online environment does not matter to the consumer.
  • Always remember the offline relationship in an online relationship and vice versa.
  • Principles of PR have not gone away, but are more important than ever.

Kami Watson Huyse, APR, principle of MY PR Pro, is a sought-after speaker and writes an award-winning blog, Communication Overtones, on the topic of public relations and social media strategy. In this half-day pre-conference seminar, Kami follows the three-step process to demonstrate how social media tactics may be included in the overall communications strategy.

Join Kami Watson Huyse for her teleseminars, Strategist Social Media Management: Applying Strategis Skills for Successful Campaigns and Integrating Social Media Into Crisis Planning: Prepare Your Company and Brand  in Times of Trouble.

About the author

Lauren Vargas

Leave a Comment