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About the author
Randi Mason
Randi Mason, MLS, is the content and research manager for the Public Relations Society of America (PRSA). She was instrumental in the launch of the daily PRSA Issues and Trends newsletter and the relaunch of Public Relations Journal as a PR research-focused publication. In addition, she curates the Silver Anvil PR case study database, and was the original manager of the @PRSA Twitter account.