People passionate about a cause and eager to bring about social change connect through social media. It is imperative that nonprofits learn how to become visible in social media by using the right medium for the task at hand. Social media are a low resource but not a “no resource” way to connect through trusted networks to new supporters of all kinds. Even social media channels are seeing benefits in creating user friendly tools for nonprofit organizations that offer beneficial outcomes for both parties.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore how nonprofit organizations are using social media to increase awareness of their organizations, and which social media platforms offer the best chances to connect with the right influencers/donors. We also look at one company whose main goal is to help nonprofits find organizational and fundraising solutions to optimize their social good efforts.