Branding is all-important in today’s advertising, and becoming a household name is the holy grail of marketing. When a company has become inserted into day-to-day language, it means that their brand has become ingrained into the social consciousness, and when people think of an object related to that brand, they think of that brand first. Building brand awareness means inserting yourself in ongoing conversations about your brand and engaging with consumers on the social media platforms where they already live.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore the concept of branding and relationships. We look at how brands are engaging with consumers via social media platforms, and how building brand ambassadors can take a brand to the next level in regard to reach and influence. We look also at rising marketing trends and how one company has combined the ideas of sustainability and branding to make a positive impact on the environment.