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Friday Five: Social Media Can Be Inviting – But Beware of Its Biting Effect

Posted by Nicole Castro in June 15th 2012

Social media are powerful tools for communicating with niche audiences, cultivating brand advocates, influencing influencers, generating awareness and achieving other communications objectives. And sometimes, you’re lucky enough to have your content go viral.

In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore the ease with which some social media content goes viral. But, we also examine how having your content go viral can occasionally backfire.

Steve Jobs Taught Obama Campaign How to Go Viral (The Hill)

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A CEO’s Most Powerful Tool is Communications

Posted by Billee Howard in April 18th 2012

Editor’s note: The following is a guest post by Billee Howard, managing director of the brand innovation group and creative development officer at Allison + Partners. Howard has more than 15 years’ experience in brand development, strategic media relations, CEO brand building, corporate positioning, business-to-business strategy development and economic and investment promotion.

With experience emerging as the foil to technological innovation, communications continues to emerge as among the most powerful and potent tools in the CEO arsenal. As such, programs that influence outcomes and drive business performance trump those that merely illicit approved awareness. As the year unfolds we see all of these principles unfolding broadly across the business landscape. The commercialization of many leading brands is being driven by the notion of Art + Commerce = Innovation (and winning experiences).

In the recent months, we have seen a change in the business model from a product-centric notion to an experience-driven culture. Experience continues to emerge as the defining factor of competitive differentiation, and the new cornerstone of the supply chain, as the age of total experience management unfolds. We see this everywhere, with brands from McDonald’s (multibillion-dollar investment in complete re-design of restaurants) to eBay (pop-up stores aimed at demonstrating their role in overall next-gen retail) investing significantly in re-imagining winning experiences as much as innovating beloved products and services.

With experience at the forefront it is also important to acknowledge the growth on an innovation-centric corporate culture. The notion of specialization continues to sweep the landscape working to define more unique and memorable experiences in every way, from the proliferation of niche businesses to the emergence of specialty focused roles inside leading organizations.

This is a preview of A CEO’s Most Powerful Tool is Communications. Read the full post (647 words, estimated 2:35 mins reading time)

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Friday Five: Social Media Can Be Inviting – But Beware of Its Biting Effect

A CEO’s Most Powerful Tool is Communications

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