It’s been a busy and very productive year for PRSA. As 2011 draws to a close, I’d like to share some of PRSA’s many highlights from the past year.
The 2011 International Conference was a resounding success, featuring prominent keynoters like journalist Soledad O’Brien and social media author Chris Brogan. Our Conference was preceded by our annual Leadership Assembly, which provided a preview of exciting new benefits for the coming year, including:
- Free Webinars with PRSA membership. As part of the approved increase in annual membership dues, PRSA will offer its entire catalogue of professional development webinars to its members — for free — starting in 2012. This represents nearly $2,000 in annual savings for members who participate in one PRSA webinar per month.
- Expanded focus on Chapter support. PRSA is developing webinars exclusively for Chapter use to create local professional development programs. That means local Chapters will be provided with customized content for their local membership.
- Loyalty programs to reward PRSA’s most-involved members. These cross-channel programs will facilitate the engagement, retention and growth of PRSA’s member base and, by improving the value proposition of PRSA membership even further, also will aid in Chapter and Section recruiting efforts.
- Launch of the PRServing America™ award program. This program will highlight the pro bono work undertaken by PRSA’s professional and student Chapters, Sections and Districts to strengthen and preserve the local communities in which they live and work.