As public relations professionals delve into the reality that the media landscape they once knew very well is evolving due to increased digital and social media components, identifying opportunities to fine-tune skills you already have and building on those skills with professional development and key learnings has become the way of the future.
This week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — explores some great “how-to” and “top” tips that are aimed to help keep any public relations pro’s game sharp. We look at how improved focus can win over clients and colleagues in various social situations, provide tips on how to improve your writing and offer ideas on how to land your pitch in the right hands. Here are some pointers that can put you on the right path to improving your communications performance.
How To Reverse Your Hard Wiring For Distraction (Fast Company)
We all know that charm and charisma go a long way in creating genuine relationships with customers, clients and even our own colleagues. Charismatic behavior can be broken down into three core elements: presence, power and warmth. Have you ever felt, in the middle of a conversation, as if only half of your mind were present, while the other half was busy doing something else? Do you think the other person noticed? Although many of us try to fake presence or pretend like we are listening, others can easily pick up on our body language. This means they know when our presence is lacking, which can be perceived as inauthentic. Fast Company’s Olivia Fox Cabane offers three simple techniques to boost your charisma in personal interactions, and discusses why, on occasion, our brains find it difficult to remain present.