Having the expertise to manage your brand’s social media presence takes so much more than simply using Twitter and Facebook on a personal level. Community managers have their hands full researching social media tools to help them maximize their brand’s social presence while not spreading their brand too thin trying to create a presence on every platform that exists. While some brands have successfully made a business case for social media in their company, other brands are learning to manage their organization’s expectations in regard to the return on social media stunts initially meant to garner a reaction instead of a specific outcome.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore the skills, various tools and resources needed to fulfill the very well-rounded role of community manager. We also look at a few brands successfully tackling their social media strategy and those social PR stunts that sometimes fall on deaf ears.