In this age, when knowledge and information are king, and social infrastructure platforms are proliferating, professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals. With credit to American Express, membership has its privileges and rewards and membership organizations are a quick means to building a network.
The fact is that one’s professional network is the currency of today’s knowledge-based society. A strong network has many benefits that span career advancement, benchmarking, job performance, effective crisis management, on-the-job problem solving and a myriad of other factors where it pays to have a broad, deep and wide network of people with whom to collaborate and knowledge share.
One other interesting fact to consider: In today’s job market, roughly 70-80 percent of people who are landing jobs are doing so as a result of their networks. So it is both wise and prudent to have and maintain a network and be part of something bigger than “us.” My recommendation is to look at joining organizations that reflect your professional interests and aspirations. By joining, you have reason and rationale to stay in touch.