Social media are powerful tools for communicating with niche audiences, cultivating brand advocates, influencing influencers, generating awareness and achieving other communications objectives. And sometimes, you’re lucky enough to have your content go viral.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore the ease with which some social media content goes viral. But, we also examine how having your content go viral can occasionally backfire.
Steve Jobs Taught Obama Campaign How to Go Viral (The Hill)
Continue reading " Friday Five: Social Media Can Be Inviting – But Beware of Its Biting Effect "
