Obama Campaign | PRSAY – What Do You Have to Say?

Friday Five: Social Media Can Be Inviting – But Beware of Its Biting Effect

Posted by Nicole Castro in June 15th 2012

Social media are powerful tools for communicating with niche audiences, cultivating brand advocates, influencing influencers, generating awareness and achieving other communications objectives. And sometimes, you’re lucky enough to have your content go viral.

In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore the ease with which some social media content goes viral. But, we also examine how having your content go viral can occasionally backfire.

Steve Jobs Taught Obama Campaign How to Go Viral (The Hill)

This is a preview of Friday Five: Social Media Can Be Inviting – But Beware of Its Biting Effect. Read the full post (885 words, estimated 3:32 mins reading time)

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Friday Five: Offer Meaningful Content and Leave Your Audience Wanting More

Posted by Nicole Castro in April 20th 2012

When you water down your content to try to appeal to a mass audience, you are doing a disservice to your pitch, your messaging and your potential reach by way of earned media. You are trying to appeal to everyone and, in the end, you reach no one. Today’s public relations professional has become somewhat of a social composer, where they create meaningful content for their audiences as a means to engage them and hold their interest over time.

In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore the benefits of creating meaningful content for a target audience and the increased opportunity for earned media as a result. We look at how tailoring your message according to a specific audience can build relationships that lead to earned media, can help build a brand’s reputation and engage consumers in a way that keeps them coming back for more. A great example of targeted messaging is the “Latinos for Obama” initiative, which we will look at closer.

Obama Campaign Courts Latino Voters With Ads, Outreach (ABC News)

President Obama’s re-election campaign is stepping up efforts to mobilize Latino voters, launching its first Spanish-language TV and radio ads of the 2012 election and a new grassroots organizing group, “Latinos for Obama.” The campaign says “Latinos for Obama” is the “largest-ever national effort to communicate to Latino voters and organize and mobilize the Latino vote.” In 2008 Obama won 67 percent of the Latino vote. Most independent analysts say the Republican nominee will need to get around 40 percent of Latino voters in 2012 to win the election. This is an example of the Obama campaign developing focused content targeted at a specific audience. Understanding the target audience allows the Obama campaign to tailor their messaging to the Latino community, successfully gaining their attention and trust.

This is a preview of Friday Five: Offer Meaningful Content and Leave Your Audience Wanting More. Read the full post (1059 words, estimated 4:14 mins reading time)

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Friday Five: Social Media Can Be Inviting – But Beware of Its Biting Effect

Friday Five: Offer Meaningful Content and Leave Your Audience Wanting More

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