As 2010 comes to a close, I look back and reflect on a year that changed how the National Education Association (NEA) and other national advocacy organizations manage their public relations. For NEA, three key events changed how we manage advocacy communication: passage of health care reform legislation (a win for NEA and its members) and the education jobs bill (meant to save more than 200,000 educators’ jobs), and the effects of the midterm elections.
For public relations professionals, what’s important about these events — health care reform, the jobs bill and the election — is how public relations demonstrated its value as part of a national member-driven advocacy campaign.
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