Whenever communications professionals are presented with a new vehicle to reach their target audiences there is bound to be an industry-wide learning curve. With the quick adaptation of mobile marketing and the rapid expansion of smart phone usage, public relations practitioners are excited for the opportunity to communicate with the public and reach large audiences. The numbers don’t lie – mobile marketing and mobile commerce are both here to stay
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we take a look at some mobile slip ups, consumer use of mobile devices over the holidays and new statistics on mobile adoption globally and domestically. We will also discuss how communicators can help generate brand loyalty with the right mobile campaign.