Whenever communications professionals are presented with a new vehicle to reach their target audiences there is bound to be an industry-wide learning curve. With the quick adaptation of mobile marketing and the rapid expansion of smart phone usage, public relations practitioners are excited for the opportunity to communicate with the public and reach large audiences. The numbers don’t lie – mobile marketing and mobile commerce are both here to stay

In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we take a look at some mobile slip ups, consumer use of mobile devices over the holidays and new statistics on mobile adoption globally and domestically. We will also discuss how communicators can help generate brand loyalty with the right mobile campaign.

Continue reading " Friday Five: Mobile Marketing Magnification and Mishaps "

Media consumption habits of consumers change quickly and because of this, there is currently an increased focus on mobile capabilities. A few weeks ago we published a “Friday Five” post discussing some of the challenges mobile communication faces in the current market. This week there are a number of reports that shine a light on positive statistics displaying the outstanding job mobile is doing contributing to various industries and offering new opportunities for consumers. We are also seeing how a number of mobile apps are now able to extract new data that offers more conclusive measurements.

In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore how companies decide the best route to pursue in regard to mobile technology. We look at reports and studies showing the number of proponents urging the advertising industry to see a higher value in larger mobile ad budgets. Finally, we look at two apps, one bringing better data to the table and the other exploring a new realm of social engagement issuing opportunities for better use accountability.

Continue reading " Friday Five: Mobile Trends to Watch "

Mobile advertising is being driven by the sheer force of consumers’ voracious appetites for all things mobile. A number of big brands are beginning to view mobile as a substantially more capable vehicle for driving a brand message and creating better engagement on social platforms that consumers are already familiar with. Mobile is continuing to grow commercially, so being able to prove its value for marketing cements its position as a key advertising channel.

In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore how a number of social platforms are using mobile advertising to increase the value of the platform while also increasing added benefits for the number of brands tapping into the exponential growth of mobile advertising. We will also look at how some brands have increased consumer engagement with mobile advertising campaigns.

Continue reading " Friday Five: Mobile Advertising Attempts to Prove Naysayers Wrong "

Branding is all-important in today’s advertising, and becoming a household name is the holy grail of marketing. When a company has become inserted into day-to-day language, it means that their brand has become ingrained into the social consciousness, and when people think of an object related to that brand, they think of that brand first. Building brand awareness means inserting yourself in ongoing conversations about your brand and engaging with consumers on the social media platforms where they already live.

In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore the concept of branding and relationships. We look at how brands are engaging with consumers via social media platforms, and how building brand ambassadors can take a brand to the next level in regard to reach and influence. We look also at rising marketing trends and how one company has combined the ideas of sustainability and branding to make a positive impact on the environment.

Continue reading " Friday Five: Brands Improve Their Social Performance "