Previously in this space, we wrote about Public Relations’ Diversity Problem, a blog post which we concluded by inviting diverse practitioners to become more involved in PRSA leadership. We’re continuing to make progress on a number of fronts.
At its July meeting, the PRSA board focused on half a dozen important strategic topics, one of which was Diversity. During this session, important questions were raised: How do current tactics connect to a larger strategy and support PRSA’s strategic plan and mission? What are our goals? How do we measure progress? Are sufficient resources available to support such an effort? How do we better respond to our members’ interests in this area?