This week we decided to take a stroll down memory lane as we look back at some of our favorite Friday Fives and highlight five major trends in 2012 that are indicative of where the public relations profession is heading in the New Year.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary —we look back on the importance of social media use at the C-suite level, explore the impact of good and bad company reputations, work to perfect our pitch to reporters, get an overdose in crisis communications and finally look at some exceptional non-profits that made the most of social media engagement in 2012.
