The relationship business is a hard one, but that is what separates the good and thoughtful public relations professionals from those who bombard you with emails. Two of the most stressful tasks that all public relations professionals, no matter their career level, are charged with is pitching their clients to the media and developing new business pitches. The key to successful pitches is building relationships with key influencers in the media who can help build a solid case for your client.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore the various elements of smart pitches, advise against a number of pitching missteps, and look at one freelance writer who successfully garnered the skill of pitching, resulting in a 500-word piece for a travel publication.
5 Traps You Have to Avoid When Pitching Bold Ideas (Fast Company)
For public relations professionals, pitching is most closely associated with the media, but what about pitching other important stakeholders, such as clients? When pitching an innovative idea to clients, you may find that challenges can persist, especially if the client is resistant to the idea. Winning the client over has more to do with how you present the idea. Fast Company contributor, Mark Rolston, provides tips on how to re-frame your pitch. Here are a few of his suggestions: