The initial public offering of Facebook prompted discussion of how the company will justify its behemoth stock market valuation over the long term. In a canny, but apparently unrelated move, GM announced that it no longer considers the cost of advertising on Facebook justifiable. The piquancy of this announcement was muted somewhat when the auto manufacturer also disclosed that it would not be advertising on the 2013 Super Bowl but the question nonetheless remains: why do hundreds of millions of people voluntarily surrender their right of ownership in their own data production to Facebook and sites like it?
Federal Trade Commission (FTC)'s tag archives
The blogosphere has largely operated as journalism’s Wild West, a virtual boomtown in which individuals have laid claim to online publishing “territories” as readily as forty-niners staked claims to California’s gold-rich rivers and streams. All the while, regulators have been pondering fundamental questions of jurisdiction, motivation and standards. That is, until now
In its recent review of rules governing advertising endorsements and testimonials, the Federal Trade Commission (FTC) cast a critical eye on the rapidly growing instance of bloggers reviewing products and services provided to them at no cost by public relations professionals and other product marketers. The practice, known as “blogola,” sparked the proposal of new FTC guidelines that would require bloggers to disclose any exchange of value that results in editorial coverage, so that readers can assess for themselves the information’s bias, accuracy and usefulness.
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