The advertising industry is facing pressure to keep up with the increasing presence of mobile, technology’s new ability to censor consumer ads based on their likes and dislikes, and the lack of targeted, more personalized ads that resonate stronger with brand advocates. All of these factors combined with companies having significantly smaller ad budgets are forcing the ad industry to make a change, and make it fast.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore how traditional advertising channels are being put to the test as they compete with mobile and online advertising. We also take a closer look at disruptions to mobile and online advertising. Finally, we get a peak at how some brands find new advertising opportunities in television advertising while others miss the mark despite their brilliant products.