Thanks to the exponential adoption of social media and mobile technology, our attention spans have decreased rapidly. Public relations professionals know that they have mere seconds to catch their audience’s attention and deliver a message that resonates. Infographics have become the new playground that offers opportunity to achieve this goal. Professionals in any industry now have the capability to disseminate information via this statistically-driven, image-rich platform. While infographics continue to be used to tell the condensed version of larger story, is this snapshot of a report telling an accurate version of the story?
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore the history behind the infographic, discuss the current state of this new medium and discover why industry experts are challenging the validity of data reports.