The majority of us flocked to social media sites the minute they went live and now we can’t imagine our lives without them. For public relations professionals, social media envelops our personal and professionals lives. But what about the big chiefs we take directives from? How well is their social presence doing? According to a recent survey done by CEO.com and Domo, CEOs are not present on social networks nor are they eager to join. A history of social media faux pas by public figures being too social for their own good may be acting as a deterrent for CEOs whereby keeping them behind the closed doors they have operated behind for years. Social networks have, to a certain extent, become the new watchdogs, putting everyone on blast. In the new age of transparency, the more CEOs try to avoid the arrival of social media, the more anti-social they appear.
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore the 2012 Fortune 500 Social CEO Index report and discuss some surprising findings. We also look at some of the reasons behind why CEOs have such little social media presence and discuss the varying degree of importance that social reputations have on everyday business.