An educator colleague and friend recently wrote me to express her frustration with organizations that are hiring former journalists as public relations professionals.
She wrote:
“Public relations” is not synonymous with “journalism.” Thirty years ago, public relations entailed much more media relations experience, but today it requires substantial research and communication planning expertise — skills that reporters don’t have.
“Frankly, I’m upset by these recent hiring decisions. These decisions send the wrong message to our current public relations students, as well as all of the fine public relations professionals who are currently seeking jobs in this difficult economy.”
Continue reading " Turning Journalists into Public Relations Pros? Training Required. "
