Facebook rolled out their redesign this week, packed with new user friendly features. According to Facebook CEO Mark Zuckerberg, “what [Facebook is] trying to do is give everyone in the world the best personalized newspaper.” Numerous media outlets have reported on the changes, including the new features designed to offer users more control of their News Feed and how these changes will affect brand pages. It seems also that with these new changes, users may be able to get around the issues they experienced when Facebook developed their new algorithm. While Facebook openly discusses the added bonuses and upgraded features, there has been little said about an increase in revenue for the company (which we know is inevitable.)
In this week’s PRSA “Friday Five” post — an analysis of the week’s biggest public relations and business news and commentary — we explore Facebook’s redesign and whether or not these new features will make users’ Facebook experience easier or just complicate things further.