Have you ever encountered a colleague or acquaintance you never thought was particularly bright and suddenly they’re churning out thought leadership pieces that position them as industry gurus? Ever wonder who flipped the switch in their brain to inspire them to produce those pieces that just don’t sound like anything they could say in person?
In her first year of publishing O, The Oprah Magazine, Oprah Winfrey interviewed Maya Angelou. The interview touched on a variety of topics, including growing older. In recounting the interview later, Winfrey shared how Angelou had explained to her that, “the 50s are everything you were meant to be.”
The Accredited in Public Relations (APR) Credential will celebrate its 50th anniversary in 2014, a milestone that invites a bit of introspection and a closer look at whether the APR is achieving its full potential. Could the 50s be the age when the APR becomes everything it was meant to be? PRSA thinks so.
In an age of declining journalism standards, where anything goes and credibility is in serious question, it’s about time we see a network take the high road and announce it’s going back to the true practice of journalism. According to The Daily Beast, ABC News division president Ben Sherwood has decided the network will do just that and no longer pay for interviews or images, a practice called “checkbook journalism” that has become all-too-common in recent years.
With all of the noise the FTC’s “blogger rules” made when first introduced in late-2009, you would think that most marketers and agencies would have gotten the point by now the FTC is serious about cracking down on bloggers and companies posting fake reviews. Apparently, there are a few who still haven’t gotten the message.
That looks to be the case following news of a $250,000 fine the FTC recently slapped on Legacy Learning Systems Inc. for bogus product reviews it procured from affiliate marketers and bloggers on behalf of clients.
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PRSAY is a forum for PRSA members and other public relations professionals to engage in a dialogue with PRSA leaders, exchange viewpoints, and share perspectives on issues of concern to the Society and the public relations industry as a whole. The views and opinions expressed here are those of the authors and do not necessarily reflect the official policies or positions of PRSA.